After unveiling the first Experience Hub in Karachi's Dolmen Mall Clifton spanning 32,000 square feet, Khaadi opened two revamped mega-stores in Lahore and now its second concept store in Karachi's Lucky One Mall.
Following the launch of its new 18,000 sq. ft. outlet in Emporium Mall earlier in 2023, the fast-fashion leader has just recently opened the doors of what it calls the 'Khaadi Experience Square' in a multi-story purpose-built store in Y Block, DHA.
The DHA store is 24,000 sq. ft. in size spread across 4 distinct floors boasts a livery of colours and modern materials. Reportedly, all the flagship Khaadi stores are being transformed into versions of this fresh manifestation of physical retail.
In addition to another attractive store at Karachi's new Square One Mall and now at the ever-popular Lucky One Mall, it is expected that the brand will be consolidating its network to focus on awe-inspiring destinations. This marks a significant pivot away from the unbridled expansion that it and many other retail brands undertook prior to the Covid-19 pandemic.
Khaadi has thrown down the guantlet in front of its competitors and the likes of Sapphire and Ethnic have already followed suit with their own new concept stores.
Exciting times ahead!
Comments