The company behind Ideas by Gul Ahmed has recently opened the doors of SALT, its new youth-focused Western Wear brand, in Dolmen Mall Clifton, Karachi. The launch of its second flagship store comes after the first outlet at The North Walk in the Hyderi area of Karachi in December 2022.
SALT hopes to lure young shoppers by offering a wide variety of Western Wear for Men, Women and Kids amidst a fresh ambience that is expected to gradually separate from its famous parent brand, Ideas by Gul Ahmed.
The western casualwear segment is seeing a lot of traction with the likes of Outfitters, Breakout, Furor and several others catering to mostly men but now women and children as well.
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