According to an informative report on the 'State of B2C E-commerce in Pakistan' co-authored by Data Darbar and alphaventure, Pakistan is the 47th biggest market for e-Commerce with a
forecasted revenue of US$ 6.4 billion for 2023 which is approximately 0.5% of the country's GDP. In terms of categories, Electronics & Media comprise the largest share of the market (34.1%) while Furniture & Appliances comes second (28.8%), then Fashion (20.4%) and Food & Personal Care (10.6%), as per data gathered from ecommerceDB.
In comparison, peer countries such as Egypt and Bangladesh have a forecasted revenue for 2023 of US$7.5 billion and US$8.4 billion respectively. The disparity between these two countries and Pakistan can be attributed to the lower GDP per capita of the Pakistan despite its population being much larger than both.
The report also includes information of Pakistan's e-Commerce funding landscape, the growth in digitally paid transactions and registered merchants the biggest 'click-and-mortar' stores and largest e-commerce platforms as well as other relevant analyses.
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